So the article is about Conscious Capitalism and Tech Companies so let’s analyze from a practical sense based on the four pillars.
The majority of tech companies in some way or form, either by the pervasive ways of Silicon Valley or hopefully by the goodness of their hearts, which I believe, realized quickly that the world is changing/has changed.
The newer generations care about the environment, their coworkers, having a purpose, and long to be a part of something that matters. Whether or not Tech companies a carrying the conscious capitalism flag willingly or unwillingly the war for talent is raging and will only get worse and tech companies, as a means of survival, must embrace conscious capitalism or perish.
Furthermore, the new generations care about this regardless of their political preference. In addition, they are also highly motivated by security and salary which means not only does a company need to promote conscious capitalism, they need to do it in a way that is profitable.
The war for talent is raging and will only get worse and tech companies, as a means of survival, must embrace conscious capitalism or perish.
So what does this mean for the future of work? Aside from the new COVID-inspired collaboration, regardless if an employee is full-time, is a contractor, and/or intern – the new social status quo is about being a part of a company that cares about its impact on a local, city, state, federal and global level.
Where Millennials and Gen Z stand on Social issues
So based on this, a few burning questions arise.
If tech companies MUST embrace conscious capitalism as a means of survival, should they be required to do more?
If so, what are the next steps in the evolution of conscious capitalism?
How can we empower and educate employees to do more?
And philosophically speaking, can the next phase of this movement be the catalyst to global change? We think so.